How Do Entrepreneurs Spend Their Time and Money – Business Intelligence Info

*Afringeontop?

Fulldisclosure:Mostofthecontentofthispostisunlikelytosurpriseyou,butifthere’sonethingIknowaboutpeople,it’sthatwelovetocompareourselvestoeachother,andtodayIpresentyouwiththedatawithwhichyoucancompareyourselftoothersmallbusinesses?

Wegatheredthisdatainour2015SmallBusinessSalesMarketingSurvey?

That’sthebusiness-ywayofsayingwetookasurveyofsmallbusinessownersandaskedthemaboutsalesandmarketing。

Andthere’ssomeprettyinterestingstuffinhereabouthowsmallbusinessesspendtheirtime,moneyandenergythatwethoughtyoumightliketosee。

Whereleadsaregeneratedoffline

Pretendtherewasnointernetforamoment(Iknow,wasthereeversuchatime?

)。

Wherewouldsmallbusinessesgettheirleads?

Asyoucanseeinthegraphicbelow,themajorityofofflineleadgeneratingactivitiesaredirectedtowardcustomerreferralsorwordofmouth?

Keepinmindthatthisdoesn’ttellusthesourcesfromwhichleadsareconverting,justthemostpopularapproachestoleadgeneration,thoughit’sprobablysafetosaythatsavvybusinesspeopleareinvestingintheactivitiesthathavepaidoffinthepast。

Resourcesyoucanuse:

5StepstoGettingMoreCustomersWithReferrals

TheABCsofEarningCustomerReferrals(ebook)

HowtoGetNewCustomers:SmallBusinessNetworking

Themosteffectivesalesandmarketingstrategies

RememberwhatIsaidupthereabouthowleadgenactivitiesdon’tshowustheactivitiesthatconvert?

Envelopeplease,becauseherearethemarketingstrategiessmallbusinessesfindthemosteffective:

Resourcesyoucanuse:

5GoldenRulesforAnEffectiveSalesEmail

HowToUseSocialMediaWhenYouJustDon’tHaveTime?

HowtoGetFoundonGoogleThroughSEOTactics

Marketingbudgets?

Marketingisoneofthosethingsthattakesawhiletofindthesweetspotforreturnoninvestment,andtherearealotofentrepreneurswhoputthemarketingbudgetonthelowerendoftheprioritylist,which,overthelongterm,canbedetrimentaltoyoursalesandvisibility?

Oursurveyfoundthat43percentofentrepreneursarespending$200amonthorlessontheirmarketingbudgets。

33percentspendbetween$200and$1,000,andonly24percentspendmorethan$1,000amonthonmarketing。

Whenitcomestoatimeinvestmentonmarketing,wediscoveredsomethinginteresting:whetherentrepreneursweresolopractitionersortheyhadupto50employees,theystilltookonalotofthemarketingresponsibilities。

Resourcesyoucanuse:

Lessonsfrom10AmazingMarketingCampaigns[Infographic]

MarketingtoYoungConsumersWithoutBreakingtheBank

5WaystoBoostYourBusinesswithContentMarketing

Salesresponsibilities

Whilemostentrepreneursarehighlyinvolvedinmarketing,theoverwhelmingmajority–awhopping83percent–arealsoresponsibleforsalesactivities。

Evenforbusinesseswithfiveormoreemployees,69percentofrespondentssaidtheystilldosalesthemselves。

While52percentofthemsaidtheyalsohaveemployeeswhodosalesaswell,it’sprettyclearthatevenwhenbusinesseshireemployees,thefoundersarestillactivelyinvolvedintheday-to-dayoperations。

Resourcesyoucanuse:

FillYourSalesFunnelwithReferrals

EarnMoreSalesLeads:MakeGoogleFacebookWorkForYou

HowtoIncreaseSalesThroughLeadNurturing(webinar)

MastertheArtofUpselling(ebook)

Lovedandhatedtasks

Howdoyoufeelabouthandlingcustomerservice?

WhataboutfinanceorHRtasks?

Chancesareyoudon’tloveeverythingaboutcarryingouttheday-to-daysofasmallbusiness,andyou’renotalone?

Takingalookatthechartabove,wecanseethatthemostgenerallydreadedactivityisfinance,followedbyhumanresourcestasksandadministrativetasks。

Soitseemsthatingeneral,entrepreneursarenotfondofpaperwork,whichshouldsurpriseexactlynoone。

Resourcesyoucanuse:

CustomerServiceisOverWOWYourCustomers

CreatingZombieLoyalists:PeterShankman’sSecretstoExcellentCustomerService

Deliver。

Satisfy。

Repeat。

(ebook)

Thebiggestchallenges

Ibetwecanallguessthetophugechallengesmallbusinessownerscite:“timetogeteverythingdone。

”?

Resourcesyoucanuse:

The13BestProductivityApps,ToolsandMethods

TheArtofWritingandCompletingYourToDoList

Whilethedatamaynotbesurprisingtosmallbusinessowners,itmightproveilluminatingtothosewhoworkwithorcountsmallbusinessesasclients。

Howdoyouandyourbusinesslineupwithoursurveyresults?

Recommendedarticle:Chomsky:WeAreAll–FillintheBlank。

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